What is next for your innovation? Every entrepreneur is aware of how technology and branding can be a cornerstone of a successful business. The question is: How do you maximize the protection of your innovation in cost-effective, practical and defensible manner when the world of IP is swarming with sophisticated multi-national companies looking to protect their market share?
In this session participants will learn:
- How do you protect your business name and branding?
- How do you select a business name that won’t land you in legal trouble?
- What is a patent and why is it valuable?
- Learn if you have technology that can be patented
- Understand the process and costs associated with a patent and a trademark
- Some tricks you can employ to keep your costs and risks as low as possible
Adam Tracey is an associate lawyer at Nelligan O’Brien Payne LLP, and a member of the firm’s Intellectual Property Group. He manages a diverse practice that includes domestic and international patent prosecution across a wide range of technologies, domestic and international trade-mark prosecution, licensing and copyright matters as well as associated litigation, contractual and opinion work related to all areas of IP, entertainment and business law.
Adam’s patent practice involves a significant amount of patent drafting in a broad range of technical areas, from software and mobile communication technology to medical devices to agricultural technology and clean-tech. Adam has also overseen multiple Canadian start-up exits where the acquisition was solely based on the strength of the start-up’s IP portfolio.
As a trademark agent, Adam has extensive experience with all aspects of trademark prosecution and litigation, including Federal Court litigation and management of international trademark portfolios. As a business lawyer, Adam regularly drafts and negotiates licence, software development, collaboration and settlement agreements related to businesses in a wide variety of spaces.