The 3rd National Capital Craft Beer Festival will be held in Ottawa from August 15th to 17th, 2014. According to their official website, 30 talented craft / micro brewers will attend to present their beautiful creations!
In recent years, the craft beer market has been increasingly competitive in Canada, and it is getting even more important to not only have distinctive beer tastes / aromas / colors, but also to have distinctive branding of their craft beers or breweries. Often, as a part of its branding, these brewers associate with or operate restaurants and/or pubs. Some of the more business savvy craft beer brewers also sell various merchandise in addition to their beers, such as T-shirts, beer glasses, tab handles, etc. Accordingly, strategically securing intellectual property rights in Canada, in particular, obtaining trademark registrations, has become quite essential for maintaining one’s market advantages.
In fact, more than 60% of these brewers own at least one trademark registered or applied for in Canada to protect their brands. Impressively, a few of these brewers even applied for / obtained trademark registrations for their catchy marketing taglines. Even distinct "sound" has been registered as a trademark in Canada by one of these attending brewers!
Craft beer brewers are not only knowledgeable about brewing great beers, but they are also business and trademark savvy!
For more information on the 3rd National Capital Craft Beer Festival, visit their official festival website.